1355%
Total ROAS
€8,076
Revenue generated
€148.99
Ad spend
57.14%
Lead-to-sale conversion rate
THE COMPANY
Línea Dental is a dental clinic with locations in Ciudad Real and Miguelturra (Spain), offering advanced treatments like Invisalign®. Their goal was to attract new local patients through online campaigns while maintaining high-quality service and personalized attention.
With strong branding and an appealing offer, the campaign was focused on generating high-intent leads during Black Friday week.
THE CHALLENGE
Reach new potential customers in the Ciudad Real area who didn’t know the clinic, promote Invisalign with an irresistible offer, and generate real leads within just one week of Black Friday ads — during a highly competitive period and with a limited budget.
There was no previous paid media strategy, so all assets, funnel, audiences, and campaigns had to be created from scratch.
THE SOLUTION
I designed and executed a cold and warm traffic strategy using Facebook Ads, including:
- Three cold traffic audiences based on demographics and interests.
- One warm traffic retargeting audience (visitors and lookalikes).
- Tracking Pixel setup and campaign conversion objective.
- Funnel design: landing page with irresistible offer and quick-action bonus.
With just one week of ads, we closed 3 sales worth €8,076 from only 6–7 leads, achieving a 1355% return on ad spend.
▌ My Strategy
- ● I created Facebook campaigns from scratch.
- ● I tested multiple cold audiences and interests.
- ● I used retargeting and lookalike audiences for warm traffic.
- ● I tracked all leads and matched them to real bookings and revenue.
▌ 4-step funnel I used
- Attracted cold traffic with offers.
- Drove visits to landing pages with a bonus.
- Retargeted visitors with message campaigns.
- Closed sales and analyzed real ROAS.
Campaign Results
| Campaign | Ad Spend | Revenue | Leads |
|---|---|---|---|
| Cold Traffic | €137.97 | – | 6 |
| Retargeting | €11.02 | €8,076 | 3 sales |
| Total | €148.99 | €8,076 | 6 leads / 3 sales |
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